Truth Initiative is a large non-profit organization fighting to end one of the largest critical public health battles of our time, nicotine addiction. As someone who’s witnessed many fall into the same trap, I felt that this message remains so relevant, especially for the desensitized youth. Therefore, with this campaign, our goal was to convict and inspire the youth to recognize their conditions and quit their addicted habits.
Illustration
Poster Design
Motion
I wanted the message to be straightforward, using two slogans to inspire viewers. It conveys the idea that what is right is what is true. The truth is that loving yourself, is choosing what is good for you.
Choose Right,
Choose Truth
Choose Growth,
Choose Truth
I went this direction to reflect the results of overcoming addiction. To be in control of your life, free from the trap of nicotine addiction. Its represented by the release of the sticky tar, flourishing into a blooming lung.
To showcase my illustration skills, I created this vector graphic to form an expressionistic style. I thought designing them with variety would create a wildflower moment, capturing the idea of freedom through their bold daring designs.
The final design features the blooming lungs halved by the addicted victim. The left contrasts the expressionistic blooming lung with its photorealistic monochromes, engulfed by the smoke coming from the source of the problem.
I also included two other variations highlighting a different method to consume nicotine. With the slogan clear with its message to convict and inspire.
No one likes to see ads on social media, so a company promoting needs to get creative. To gain actual interest, I thought to promote the website through personal witnesses. People who can attest to its effectiveness. The first slide starts with the aesthetic floral motifs, hooking them to the next slide with the witness. Once we've got them that far, it's time for the nitty gritty. Sharing more information about the program with easy bullet point and supporting symbols.
I took the chance and I couldn't be happier with the results. I was comfortable as an illustrator but bringing it to life through motion brought me to another level. Through this exploration in After Effects I gained another tool in my belt, growing my skills as a designer.
Volunteering to incorporate a motion piece was out of character for me, but it was the first large scale motion I desired to create. I thought, how cool would it be to have the flowers bloom? How can I make that happen? Why would I quench that curiosity?
